Starting from humble beginnings, Pulkam Thimma Reddy had a deep passion for coffee and a keen understanding of the intricacies of its cultivation and roasting process. However, the road to success wasn’t easy. With limited resources and a small-scale setup, he faced immense financial and operational challenges. Sourcing high-quality coffee beans, setting up a reliable roasting process, and gaining the trust of local consumers required significant effort, resilience, and perseverance.